One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. Go buy a yacht? Goodreads felt Amazon's requirements for using its API were too restrictive, and the combination of Ingram, the Library of Congress, and other sources would be more flexible. Andrew: I mean you personally. And maybe every couple months Id empty my Amazon shopping cart. Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo So they finally got an idea that went big, it was just because it was something that was fun. Thank you. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. Interviewee: Tickle was a personality testing company among other things. Interviewee: I did. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. But even talking about the people whove moved on, it was a really special culture. What were you able to do? . I wanted to read more and I knew, as an engineer, I had missed all of these great books. And Goodreads allows you to keep all of the books youve ever read. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. What was the plan? In 2007, Otis Chandler developed a social network for bookworms because, rather than relying on media reviews and bestseller lists, he wanted to get reading recommendations from friends. Amazon & Goodreads; Education. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. What was it like at first? Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. How can they get their books out there? Sep 22, 2017. What else did you do that was different and that helped spur on virility? [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. Answer (1 of 7): Goodreads has a Facebook app, widgets for blogs and websites and an option to post reviews on Twitter--but Chandler says the best marketing strategy is still word of mouth. Andrew: How much are the business side of things? Can you talk about that? I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? Number of Investments 2. And if you got a write-up in the New York Times review of books, you could become an instant best-seller without doing a thing. And I could see social networking was probably going to do the same. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . Theres still people doing interesting things like Tesla, etc. Andrew: Before we get started, I want to introduce you to Haystack. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? Otis Chandler was born on November 23, 1927 in United States (78 years old). Andrew: Yeah. The band can have a profile and show off their music and their events. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . But, you guys also did certain things to make it even more viral. Reply Quote. Alright, lets go back to when you were at Stanford. Edit Personal Investments Section. [6] By July 2012, the site reported 10 million members, 20 million monthly visits, and thirty employees. How can they get people to read them? So suddenly we were just being mentioned in all these blogs. Andrew: 2.7 million registered users I said in the beginning you got up to 650,000 on your own, no outside funding. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . What can they do as authors? But it got me to learn HTML and SQL which were important, cause it got me into the web. So, you can kind of think of it as a virtual bookshelf. And six months later I had a beta and then two months after that I had a design and I launched it. [9], By July 2019, the site had 90 million members. Andrew: Alright, but, so you were taking things apart even as a kid. Goodreads. Andrew: We might need to start something like that. If they were Christian, theyd go to ChristianSingles. Andrew: You know what, you guys did do it early on and it seemed around the press that Facebook got in the early days that they invented it themselves, that they invented the idea that as soon as you register theyre going to scrape your address book and find all your friends and then email them and ask them to come and join, but you guys were, thats one of the innovations that you guys had back then at Tickle. Because, for one, the publishing industry is declining, so theyre not going to help you. Interviewee: Heh, right. So I realized that a niche social network around reading, much like a social network around photos, would probably work. Thankfully the Kindle is allowing me to buy books remotely though. It's no surprise that Elizabeth Khuri Chandler MA '03, co-founder of Goodreads, was always an avid reader. So that was the big lesson, serious is good but fun is viral. If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? I had never read all these classics that I knew were really good. I had a drawer, not a drawer, several cabinets full of disassembled stuff. Interviewee: Yeah, I had basic stock options. It did not give me much more than that. [43][44][45] Linking a Goodreads account with a social networking account like Facebook enables the ability to import contacts from the social networking account to Goodreads, expanding one's Goodreads "Friends" list. Interviewee: Yeah, its looking good. Then there was another aspect, I think I mentioned to you before, I was running a dating website. So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. Otis Chandler is the co-founder and CEO of Goodreads.com. Otis and Elizabeth Chandler are founders of Goodreads. Goodreads members can apply to become volunteer librarians after they have 50 books on their profile. I think the trick is going back to what you said in the beginning, its having the rock star engineers. There is also a special section for authors with suggestions for promoting their works on Goodreads.com, aimed at helping them reach their target audience. US . Well, Ive got a guy whos done it. Youll see why picking the right name when you launch your company is so important. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. So, I mean, first of all it depends on the content of the book. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. So shes really been into the product and we kind of view it as both of ours a little bit. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. So you can kind of think of it as a book discovery tool, a book communication tool, and really our mission is really just to get people excited about reading. In this inte. Interviewee: Right. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. So I can go down and rate all the books Ive read, and add them, and add reviews, and add ratings. In 2013, Goodreads sold to Amazon for an undisclosed sum; and today, it's the world's largest site for readers, with 125 million users. Nobody ever knows what Im talking about when I say, Mixergy. (from Wikipedia) .more Combine Editions Otis Chandler's books Because theyre so let down by how little attention theyve gotten from their publishing company. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. Interviewee: No, we have a lot of book geeks but. Linked in, I think. So lets take a look at it here. Goodreads CEO & founder Otis Chandler and Elizabeth Chandler Editor & Chief run a social reading site that offers book reviews and a place to discover new books to read, based in part by. They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. And then what wins goes first, and then you try another one. And it actually launched under Goodreadz.com with a z. [17] During its first year of business, the company was run without any formal funding. But So, the large degree most of the jobs I found were, you know, building printers for HP or just stuff that wasnt getting as exciting as hearing about all the stuff going on it the dot com world. And theres a lot ofpretty much everybodys building a social network these days. Interviewee: Well, I mean if youre going to walk into a VC or an angel with just an idea on paper youre not going to get as far as if you walk in and say, Ive got a product, its already up, its working and its got traction. Youre in a better bargaining position. And thats okay. Thats actually one thing publishers look for in an author, is do they have a way to market it? But people started to get burned out on those big generic sites. So remember I was a software engineer even though I didnt code as much in the last year and a half at Tickle. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. So that was number one, we were really good at creating compelling content and we had a whole staff of writers to create these fun tests and innovate on that, and then the second step of viral is let people send it to their friends and so we worked as hard as we could on that. Which were very passionate about. If you're a premium member, you can save your likes. So then they started going to these niche sites. Andrew: Can I find people locally to swap books with? Is the audio coming in? Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Big Space, I see your note. Interviewee: For one, I didnt feel like getting another job. Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. Otis Chandler is the founder of Goodreads.com. Andrew: Go find someone instead of trying to become that person if youre not, dont try to do what Otis did. So, to increase retention we needed to give people more things to do and that was where groups came in. Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. So thats important to understand, but its easier said then done. So he came up with the current look and feel of most of it. And I did major in mechanical engineering and I liked it a lot. And this is very similar to the Facebook self-serve product or the MySpace self-serve product. And I think it has. I dont think it worked. You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. Hes on twitter every day. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? You know theyd spend half a work day going down memory lane, all the books I read in junior high, all the books I read in high school, and its a kind of fun process to go through actually. I actually found a dating site once for people who golf. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. I cant remember who I was thinking of but guys with serious cred. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. Andrew: Sure. 160,000 social networks or something like that? Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. No, I get those emails from you. Interviewee: He was. [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. How did you come up with compelling content, how did you guys figure out what was going to be compelling? [3][4] In December 2007, the site had 650,000 members[5] and 10,000,000 books had been added. Just making sure you think of all the factors I think is how youve got to do it. Find out a little more about them. Andrew: How are they doing that? Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Interviewee: I think so. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. I actually found a dating site once for people who golf. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. You know, if you wrote a book aboutI cant come up with a good example. Weve got I think over 8,000 published authors whove signed up and said I am this person. Dave, Im going to ask your question in a little bit when we get deeper into Goodreads, but if anyone else has questions like Dave does, just punch them into twitter with the word mixergy and Ill see them. Okay, so thats where you came up with the idea. Little bit of Goodreads trivia. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. That was huge did you guys do anything like that? So we both launched it, blasted out an email to all of our friends and we got it up toI dont know, I think after a month, from December to January, we got it up to about 800 people with our friends and friends of friends, just kind of organically grown. Requires subscription and macOS 11.4 or higher. But, which was for me at the time, not having a lot of money was a decision I actually struggled over. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". Andrew: How can you decide which ideas you listen to? To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. That has that kind of community? Otis Chandler estimated Net Worth, Biography, Age, Height, Dating, Relationship Records, Salary, Income, Cars, Lifestyles & many more details have been updated below.Let's check, How Rich is Otis Chandler in 2019-2020? You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. Otis Chandler. [Andrew Laughs] And I took a few CS classes two CS classes at standford. Some users worried that their reading records would be lost, but Goodreads had a number of plans in place to ease the transition and ensure that no data was lost, even for titles that might be in danger of deletion because they were available only through Amazon, such as Kindle editions and self-published works on Amazon. [19], In 2011, Goodreads acquired Discovereads, a book recommendation engine that employs "machine learning algorithms to analyze which books people might like, based on books they've liked in the past and books that people with similar tastes have liked. So discussion groups have really taken off as the second major thing to do on Goodreads. So it just always seemed like something I wanted to do. With over 45 million registered readers who review millions of books, Goodreads grew at an as. You know I wish I could have that story, Yeah I sold candy to everyone in the second grade and that was my first business like every other entrepeneur seems to have, but my mind wasnt there. Otis Chandler Net Worth Otis Chandler was born on November 23, 1927 in California. efundit that was the first, the first company that you worked on that was online, right? Andrew: I got a lot of books from friends like that. You know, James had another bit of wisdom for me which was a good domain will give you a 30% extra chance of success. The New York Times noted that Goodreads, at the time of the acquisition, had a more reputable reviewing system than Amazon's. We built a dating site right on the heels of match.com. Critics of Goodreads have considered this decision to be a form of censorship. You Grok? Andrew: What else worked well? [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. A lot of engineers just like thinking about code and I can understand that, so if youre an engineer who likes just thinking about code maybe you need your left hand man who can go think about business, like you and your brother. I probably said I wanted to be a mechanical engineer and build cars someday. And my wife and I, I kind of view my wife as my co-founder. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. Andrew: Its working now. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. Nothing big. [13] Chandler and Khuri both grew up in California. Yea, that was what got me into the web. Were you also building or creating little businesses as a kid? They wanted more of a community. But yeah, I think you need to be doing everything and anything you can. How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. Otis and Elizabeth Chandler are founders of Goodreads. But its not social and so coming from this [inaudible] testing we also built a social network right on the heels of Friendster. Users were offered the ability to export data and migrate accounts. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? If the product is going to be viral it has to be more useful if there are friends then if there are not. I actually interview authors all the time, and I can see day one, when I talk to them, before their book launches they are so freakin enthusiastic. Its position was see your friends photos. Scroll below and check more details information about Current Net worth as well as Monthly/Year Salary, Expense, Income Reports! Him on Goodreads? The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. Im in Argentina can I find people who are here instead of having to get the book shipped from the US? Dont go. So Im glad I didnt do it. Am to admitting some kind of ignorance here? Tens of thousands? Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. [33] As of April 2020, the site's guidelines still state that "reviews that are predominantly about an author's behavior and not about the book will be deleted. They wanted more of a community. And one of the requests that I keep getting from people who watch interviews with me talking to venture backed entrepreneurs or to venture capitalists, is, they want to hear from people who built a business from nothing. Whereas mechanical engineering you werent going to be able to do as much on your own. [4][20] Later that year, Goodreads introduced an algorithm to suggest books to registered users and had over five million members. [39] Goodreads also offers quizzes and trivia, quotations, book lists, and free giveaways. Andrew: How expensive was it? One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. Any good social network does that well. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. What did you do to make it more interesting for people until their friends came on? Interviewee: Well, the other caveat is that we launched it in the US only. And I think a lot of companies dont realize that when you look at all the dumb domains out there. Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. Interviewee: Well, I guess all of it, but I cant take credit for all of it because the way we develop is we built something that we thought people would like and we listen to them. And its an iterative process. "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. ] and 10,000,000 books had been added but fun is viral, for,. 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