Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Open to Marshall Ph.D. students only. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H
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nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Prospective students apply for admission to begin the program in the summer term. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. endstream
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BUSINESS (GRADUATE) - Business students may register using USC Web Registration. . Specialize in Analytics (STEM) or Consumer Behavior. When attempting to . The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Applicants must satisfy the standard USC and Marshall graduate admission requirements. <>
- Passion for marketing and desire to exceed and excel. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. 0
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The course employs a combination of lectures, articles, and "hands-on" exercises. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Graded CR/NC. endstream
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With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Fall 2022 TERM 20223. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Rotaract Club Of Nsit Regency. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. endobj
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dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Master of Science in Marketing Program begins in late May each year. i"c rtwtwXpLQ_d The GMAT is preferred. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 0+H
y2IP{cF_Re*7R;(;2f zCVV:cxZ. Requires market research, creative design, implementation planning, and client presentation. stream
#S84u>I^j:&EnC#q!. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Most graduate level classes are at night, allowing students to work during the day. * Must be taken in the first term/semester or prior to admission. 3 0 obj
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An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. *gBAt@eYq@'"%9*D$ A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. d_"Y"WjJg
VxI^Vi $'=5. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. For additional information, visit marshall.usc.edu/MSMkt. 112 0 obj
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- Careful time management to ensure keeping up with classwork and projects. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. We will study various <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
* Techniques for building and analyzing advanced quantitative analytical models. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Javascript is currently not supported, or is disabled by this browser. <>
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Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Learning Objectives Upon successful completion of this course, students will be able to: 1. 3 0 obj
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. %%EOF
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing 2 0 obj
Develop and estimate various state-of-the-art models of consumer choice and firm decisions. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. 1 0 obj
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis learning, and the use of big data in marketing analytics. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) 1 0 obj
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All graduate applications and forms are available by calling (213) 740-5424, email. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. USC Schedule of Classes Summer 2023. classes begin 5/17. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. ** If not completed as a required course. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. f0H:L`x ! marketing data and analytics to make business recommendations and decisions. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. For previous semesters, check the Schedule of Classes archive. 125 0 obj
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This program is designed for students interested in working in the film and television industries. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. ` pPh=\kv)YL Vf`Ar \4
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J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Proposal, field research, analyses and oral and written presentations. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. <>>>
Let us know by taking a short survey. Proposal, data collection, analyses, and written report. ?=~B,7~?B_ Students may pursue an internship while pursuing the MS in Marketing degree. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . - Personal commitment throughout the program. Domestic students may pursue an internship immediately after the classes begin in the summer. 1 0 obj
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Work with R&D organization to design a new product or technology. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. <br><br> Graduating from . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing - Team player with good communication skills. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Examines happiness and wellbeing in consumer culture. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Examination of strategic decision making in marketing channels. 132 0 obj
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Review and discuss current research in Marketing. 94 0 obj
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